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case study

Zara shoes

november 2016

A prototype of a unique solution for users unaware of the proper anatomy of a shoe.

problem

Needed to create a visual shoe customizer for users to successfully customize a shoe without any prior knowledge of the shoe anatomy.

shoe anatomy picture

limitations

One important restriction from creating a completely visual representation of the shoe customizer was the need to show the proper naming conventions for the different parts of the shoe for knowledgable shoe users.

ZARA UI artboard

solution

Upon completion we created a visual representation for the user to select the part of the shoe to customize. Once the shoe is selected the customization options will be made known as well as the official term for that part of the shoe for knowledgable users about the anatomy of the shoe.

ZARA UI artboard
ZARA UI artboardZARA UI artboardZARA UI artboardZARA UI artboard